In the past, Netflix has occasionally reported on its own streaming numbers, changing up the rules of what counts as a view along the way. Meanwhile, Nielsen began tracking the ratings for Netflix in recent years, offsetting the streamer's tendency to keep viewership largely under wraps. Now, the U.S. ratings data provider has added its first weekly top ten ratings for TV shows on streaming and it reveals exactly how popular The Umbrella Academy is with viewers.
For the week of August 3 to August 9, viewers watched a whopping 3+ billion minutes of The Umbrella Academy’s first two seasons. That’s well ahead of the number of minutes viewers watched Shameless and Grey’s Anatomy. According to Nielsen, the comic book adaptation is the only original Netflix series on the list. It’s also worth noting that the entire top ten is made of shows streaming on Netflix, with no Amazon series on the list at all for the week listed. Take a look at the full top ten below!
10. Parks And Recreation (Netflix) - 304 Million Minutes (121 Episodes)
9. Supernatural (Netflix) - 315 Million Minutes (321 Episodes)
8. Dexter (Netflix) - 316 Million Minutes (96 Episodes)
7. In the Dark (Netflix) - 418 Million Minutes (26 Episodes)
6. NCIS (Netflix) - 524 Million Minutes (353 Episodes)
5. Criminal Minds (Netflix) - 697 Million Minutes (277 Episodes)
4. The Office (Netflix) - 897 Million Minutes (192 Episodes)
3. Grey’s Anatomy (Netflix) - 918 Million Minutes (361 Episodes)
2. Shameless (Netflix) - 1.125 Billion Minutes (120 Episodes)
1. The Umbrella Academy (Netflix) - 3.011 Billion Minutes (20 Episodes)
That’s 3.011 billion minutes of The Umbrella Academy that viewers collectively watched in one week, and that number is based solely on U.S. subscribers. Netflix has around 190 million subscribers worldwide, and my guess is that the superhero series would see an increase if global data were to be added.
With so many viewers tuning in to watch The Umbrella Academy, I’m honestly surprised that it hasn’t been renewed yet for Season 3. The series is obviously popular, with great characters and a fun plot, and my two cents is that Season 2 was even better than Season 1. The fact that The Umbrella Academy is in the number one spot amongst evergreen binges like The Office and Parks and Recreation is pretty impressive, and proves that it can hold its own.
Speaking of The Office and Parks and Rec, both NBC sitcoms will be headed to Peacock and we’ll have to see what Nielsen’s top ten streaming list looks like after the move. Of course, now I’m wondering how Nielsen’s weekly top ten will compare to Netflix’s top ten feature, which lists the most popular movies and shows for the day, and whether there will be any major differences. But, that's a discussion for another time.