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This weekend, Rogue One: A Star Wars Story will be taking over theaters worldwide, as fans are taken back to a time just before Star Wars: A New Hope and the destruction of the first Death Star. It's this history that is being celebrated in a new spot for the film - which moves in reverse to tell the story of how the two blockbusters are linked.
A pretty cool video, no? It was officially posted today on the official Star Wars Twitter account, and it's a clever way to sell Rogue One (particularly to the non-die hard fans who still aren't exactly clear where this movie is set on the franchise timeline). It starts by showcasing the classic moment when Luke Skywalker destroys the original Death Star with a pair of Proton Torpedoes, but that's when things start moving backwards, and the spot explains how the newest film will match up with the oldest.
Funny enough, this isn't the first time we've seen a movie commercial go in reverse - and it's not even the first one that we've seen from Disney in the last couple of months. Some of you may remember the cool reversible TV spot that was released for Doctor Strange in the weeks leading up to that movie's theatrical debut. Of course, that spot was a bit more closely tied into the larger themes of the movie, which isn't really the case for Rogue One, but it's still pretty cool.
As mentioned earlier, Rogue One: A Star Wars\_Story_ is arriving in theaters this weekend, and as I noted in my review, easily one of the best aspects of the movie is the way in which it not only handles the Star Wars canon, but actually manages to improve it in certain areas. Of course, all that classic is also balanced with a hefty dose of brand new, which, in this writer's opinion, winds up making it a better and more fulfilling feature than last year's Star Wars: The Force Awakens. It spells great things for the future of the franchise.
Given how ticket sales are going, hopefully you're all set with your own tickets at this point, and are counting down the hours until the lights dim and the projector starts. After you see it, be sure to head back to Cinema Blend, as we'll have a whole lot of features, editorials and interviews coming your way in the next week!