The 2020 Emmy Awards telecast was a completely different affair this year, with COVID conditions keeping all but a handful of stars from joining host Jimmy Kimmel in person, but audiences made it clear they weren't so keen on tuning in. This year legitimately marked the least-watched and lowest-rated Emmys of all time, but one bright and shining moment came when ABC aired the trippy first trailer for Disney+'s upcoming TV series WandaVision. Not only did it get fans hyped about the next big MCU adventure, but the trailer had a way larger viewership than the Emmys themselves did.
Let's break down some of these stats. In the 24 hours that followed the WandaVision trailer's debut during the Emmys, the promo was watched somewhere around 53 million times, according to Deadline. Meanwhile, the three-hour-long Emmys themselves were watched (on average) by around 6.4 million viewers, which is an all-time low, as was the telecast's 1.3 demo rating with adults 18-49.
While it's not official, WandaVision's trailer may very well be able to boast the biggest 24-hour viewership for any streaming service's series, from Netflix to Hulu to Amazon. (In comparison, the Stranger Things' Season 2 trailer netted 28.2 million views from its Super Bowl push.) Given that the WandaVision trailer was around a minute long, that means that on average, it was being watched roughly 36,805 times a minute during that 24-hour stretch. That's huge!
The data for WandaVision's trailer views is comparable to the kind of attention that major franchises like Fast and the Furious get when they air trailers during the Super Bowl, which is TV's biggest event of the year. So for WandaVision to pull off well over 50 million views based on a Sunday night Emmys ceremony is definitely a good sign for how eager fans are to see this genre-twisting series come to life. Especially with The Falcon and the Winter Soldier officially having been delayed until 2021.
The WandaVision trailer was mentioned on social media during that 24-hour span more than 302k times, which is also on par with other major theatrical features. The trailer topped off at #2 for YouTube's trending videos, and brought in 9.6 million viewers on the official Marvel Entertainment YouTube page, with YouTube being responsible for around 36 million of the total overall views. Facebook clocked in just under 5 million views, while Instagram logged around 10.1 million trailer hits.
The trailer gave audiences much to ponder when it comes to when and where Elizabeth Olsen's Scarlet Witch and Paul Bettany's Vision are during the show's classic TV timeline, and also springboarded a lot of talk about Kathryn Hahn's villain and what her deal is. It seems like for next year's Emmy Awards, maybe the TV Academy and ABC should just air Disney+ Marvel and Star Wars trailers and only show awards being given away in between the previews.
Check out the first trailer below and keep on boosting its view count as the week goes on.
At this point, WandaVision doesn't yet have a locked down premiere date just yet, but stay tuned to CinemaBlend for more information as it becomes available. While waiting to hear more, head to our Fall TV 2020 premiere schedule to see what new and returning shows are on the way soon.
Nick is a Cajun Country native, and is often asked why he doesn't sound like that's the case. His love for his wife and daughters is almost equaled by his love of gasp-for-breath laughter and gasp-for-breath horror. A lifetime spent in the vicinity of a television screen led to his current dream job, as well as his knowledge of too many TV themes and ad jingles.
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