PC gamers aren't happy with Ubisoft's past treatment of their preferred platform. Some responded by trolling the Steam listings for upcoming releases Far Cry 4 and Assassin's Creed Unity.
Steam Tags, if you're not aware, are user-made descriptions for games. You can search these tags to find games that belong to certain genres or have particular features. Some of the most commonly used tags include "free to play," "singleplayer" and "indie."
Far Cry 4 has a few helpful tags like "co-op" and "open world." The rest of the bunch aren't quite so informative:
Assassin's Creed Unity's Steam Tags are a similar situation: the useful information is accompanied by "pixel graphics," "kawaii," and so on:
While some of the tags are just straight-up trolling, others have a specific focus: they're slamming Ubisoft for their PC development. Specifically, they're unhappy that Ubisoft requires their PC games to use Uplay, their desktop client, in addition to Steam.
Uplay hatred spiked with the launch of Watch Dogs in May. Early buyers of the game found themselves unable to play it because of problems with Uplay's authentication servers:
Even without those bugs, Uplay is kind of a pain in the ass. It's another user account to create and password to remember (or forget, reset, forget, etc.). At its best, Uplay is just another wrapper you have to tear through to play your game.
With that in mind, I can't blame gamers for flooding Assassin's Creed Unity and Far Cry 4's Steam pages with negative tags. Unlike the Call of Duty: Advanced Warfare and GTA 5 trolling, the tags on these Ubisoft games have something to say.
What surprises me, though, is that Steam lets gamers do this. Publishers are probably livid that the store allows its customers to slam their products in such a visible way before they're even released. Steam Tags are in beta now and I suspect the full version will be more restrictive to prevent these kinds of outbursts from gamers. In the meantime, use them to speak your mind.