343 Industries is giving away a special gift for those who play Halo 5: Guardians this weekend. In fact, the gift is only going to be available as part of the "Thanks Given" celebration they held in lieu of Thanksgiving. So what is the gift? Something special.

Yes, the gift is a Thanksgiving turkey emblem, as revealed on the official Halo Twitter account. It's going to be available for everyone who logs into Halo 5: Guardians this weekend on the Xbox One.

According to Gamespot, this Thanksgiving giveaway followed up on a recent promotion from last week where Microsoft and 343 Industries gave away free DLC for the 15th anniversary of Halo 5. Both the developer and publisher have been working overtime to keep the game in the limelight and in the consciousness of gamers.

They've tried hard to reforge the e-sports scene for Halo 5, and they've worked even harder to maintain user engagement on a monthly basis with free DLC and lots of frequent updates. Part of their uphill struggle, however, comes from the fact that there are a lot of people who weren't too keen on the game's single-player story. So while the multiplayer has continued to maintain pace, the single-player turned others off.

Had they been able to keep the single-player crowd happy and the multiplayer crowd happy, I think they could have lured in way more gamers and been able to ride off the hype train the way Bungie was able to with Halo: Combat Evolved, Halo 2, Halo 3 and Halo: Reach.

Unfortunately, the multiplayer aspects of the fifth canonical game featuring Master Chief wasn't enough to resonate with everyone. Activision sort of uses the philosophy, where they have people pick up Call of Duty for the single-player but stay for the multiplayer. Both have to hook gamers in order to keep them appeased, otherwise it's going to be an uphill struggle.

In the case of Halo 5, 343 has been knocking it out of the park as far as multiplayer content is concerned. The free DLC, the Forge map tools being made available for Windows 10 gamers, and the frequent events and giveaways -- like the Thanksgiving emblem -- all help to keep the first-person shooter in the spotlight just a little bit longer.

The free stuff for the sci-fi shooter doesn't end with Thanksgiving, though. They also have plans to follow that up with even more new maps for Warzone.

They plan on rolling out the new content that will give gamers a little something extra to sink their teeth into with one of the most creative and original game modes featured in a first-person shooter... ever.

343 really hit a home run with Warzone in Halo 5: Guardians so there will be more maps to spare for the multiplayer component in the near future. For now, you have to work fast if you want to get your hands on that turkey emblem before the Thanksgiving weekend is completely wrapped up and everyone goes back to the 9-to-5 routine on Monday.

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