What was the most viewed trailer during this year's festive E3 event in Los Angeles, California? Well, it's a trailer for a game that's due out this fall and it's a game that will surprise absolutely no one given how much hype and media attention it's received since its announcement.
According to Polygon, DICE's Star Wars: Battlefront 2 was the most viewed game during E3 and had the most viewed E3 trailer. The game managed nearly 8.7 million views, while having the most videos and content related to reaction videos, gameplay content, dissection videos, top list articles, suggestion videos, criticisms and overall promotional videos.
According to Polygon, YouTube measured videos that were not add-on videos, upgrades, or simple releases on new platforms. The top 10 list of games that had the most views going from most to least is below.
1. Star Wars Battlefront 2
2. Assassin's Creed Origins
3. FIFA 18
4. Call of Duty: World War II
5. God of War
6. Super Mario Odyssey
9. Need for Speed Payback
10. Dragon Ball FighterZ
What's amazing here is that there are a couple of missing games from the list. For instance, Destiny 2 doesn't appear to have made the top 10, and despite claiming to run at 4K and 60 frames per second, Forza Motorsport 7 was not one of the more viewed properties.
What's also interesting is that only one of Ubisoft's titles made the cut, Assassin's Creed Origins. This game was in discussion quite bit within the community for a myriad of reasons, ranging from what period the game would be set in, to the gameplay mechanics, to the change in combat, to the main character, to the story elements involving the Assassin's Brotherhood. Despite a lot of media attention, apparently Beyond Good and Evil 2 was not as viewed or as popular as some of the other games on the top 10 list.
Another game that's surprisingly absent from the list is Madden NFL 18. Even though EA poured a lot of time and attention into promoting the new Longshot story mode, it wasn't enough to hook gamers beyond the impressions from the EA Play conference.
FIFA 18, however, managed to capture a lot of attention, likely thanks to the new tech powering the game in collaboration with DICE's Frostbite technology, and the fact that Cristiano Ronaldo is the cover athlete for this year's outing.
The most surprising game on the list obviously has to be Bandai Namco and Arc System Works' Dragon Ball FighterZ. A lot of hardcore gamers have been talking about this game non-stop and apparently the numbers on YouTube back up the anticipation and excitement that the community is showing across the web.
The only Nintendo exclusive to make the cut is Super Mario Odyssey, and according to Polygon, it pulled in 5.5 million views across this year's E3 week. Even though the hype for that game is real, it was still Star Wars: Battlefront 2 from Electronic Arts and DICE that came out on top as the most viewed product on YouTube that was on display at this year's E3.