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It's no shock that the biggest selling single-platform game of the year continues to break records and set trends. Gamers are all in on Bluehole Studios' PlayerUnknown's Battlegrounds right now, and after setting the summer ablaze with record-breaking sales and player-count performance, the game hasn't slowed down one bit and has just broke another massive Steam record.
For the longest time, Dota 2 held the record at 1.29 million concurrent users, which was set back in March of 2016. According to Steam Charts, the game continually averages around half a million players at a time.
The rapid spreading positive word of mouth since the game's release into Early Access back in March of this year has led to a massive amount of sales for the independent-made game, which has soared to well over 11.4 million in sales over the course of six months, according to Steam Spy.
To put that into perspective, PlayerUnknown's Battlegrounds is tracking on par in sales with Activision's annual Call of Duty series. For a bit of further perspective, one of the best-selling Call of Duty outings of all time, Call of Duty: Modern Warfare 2, sold 12 million copies over a three-month period for the PC, PS3, and Xbox 360, according to the NY Daily News. On a per-platform basis, Call of Duty: Modern Warfare 2 moved more than 7.5 million copies on the Xbox 360 for its total life-time sales, where-as PlayerUnknown's Battlegrounds managed 8 million sales on PC within the span of just five months.
The real news here isn't just that this indie title is tracking to become one of the best-selling games of all time, it's also that it managed to do so without a $50 million marketing budget, something that EA and Activision were known for using in order to bolster the appeal of games like Call of Duty and Battlefield during the crowded holiday season. Bluehole managed to launch its game during the spring season, where games aren't typically known for moving massive amounts of units, proving not only can a game sell like crazy without a big marketing push, but it can do so on a comparatively small budget, and during the "off-season", so long as it's fun and can reach a wide audience thanks to content creators and gamers taking interest in the game.
The results have been astounding so far, with Bluehole seeing PlayerUnknown's Battlegrounds breaking records left and right with no end in sight so far.
Microsoft was quick to recognize the success of the game and have secured rights to publish it on the Xbox One and Xbox One X. Player counts will likely skyrocket even further as it begins to saturate home consoles.
For now the game is thoroughly saturating the Steam marketplace and it isn't even out of Early Access yet.