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So a new game controller has been revealed to be made by Amazon. This isn't just some random third-party peripheral either, this is a full-fledged controller complete with its own original button configurations and a giant Amazon logo plastered on the top.The revelation of the controller is only part of the story, though.
According to Engadget, the new images of the Amazon game controller that's clearly an Amazon game controller thanks to the e-tailers giant logo being plastered all over the top of it.
According to the article...
“...looks like Amazon is employing Apple product assembly partner Foxconn to put the controller together, as Foxconn has factories in Brazil where this controller was put through government regulation. In case you have any doubt this is tied to Amazon (beyond the... Amazon logo on the controller itself), the regulatory filing was tied to "Amazon Fulfillment Services Inc."
Oh Foxconn... does that mean we can expect semen between the analog sticks or vomit underneath the face buttons? There was a pretty big fallout following the production of the PlayStation 4 involving some “interns”. It gets a bit disturbing at times but you can read the full story here.
The design of the controller is practically identical to the Xbox 360 controller. I'm pretty sure Amazon looked over which console controller sold the most and then said “Yep... this is how we're going to design it.” and then added in the media controls and the social hub button for good measure.
However, the startling part about it is that this is a pretty slick controller for nothing.
The reason the news is picking up a lot of steam and circulating around a strolling piece of meat known as an “Amazon Android console” is because the company recently acquired Double Helix, the makers of Killer Instinct for the Xbox One. Not only that, but sources such as Fortune are looking at Amazon's prime market capabilities in the electronics marketing space, and how well they've done with Kindle in spite of other dedicated tablets flooding the market from Apple, Samsung and LG, to name but a few.
Of course, thinking about yet another Android-based console brings up the obvious problem: We already have the OUYA. It hasn't done so well on the market, to say the least.
In addition to this, one of the major problems with Android-based consoles invading the home entertainment market is that they have no games that core gamers will want to waste money on. Android games – by comparison to their console counterparts – are crap. I mean, if I have a choice to play Flappy Bird or Ace Combat on a 50 inch television screen, I'm not going to play a little ugly game that requires one finger to play when I can enjoy a cinematically engaging title that actually stimulates more senses than that of frustration.
Anyway, Amazon hasn't made any official announcements about any gaming related ventures.
It's completely possible that they're just making a third-party controller add-on for Android tablets and phones. However, the proximity of the controller's design to the Xbox 360 leads me to believe that they're obviously looking toward games with twin-stick control schemes and full button configurations, something most Android games lack. So I guess we'll see what comes out of this... maybe at GDC or E3?