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If you live to be a hundred years old, you will likely never see a weirder promotion than this. Buying mozzarella string cheese will earn you a free copy of Ubisoft's Beyond Good & Evil for PC.

A Canadian reader of GiantBomb sent in a picture of a Cheese Heads mozzarella package which, if the sticker on the front is to be believed, contains a BG&E game disc inside. Not a voucher - the actual disc. No doubt Ubisoft discovered through extensive research that people who like cheese tend to enjoy under-appreciated action-adventure/stealth games. Either that or they're trying to clear warehouse space.

Ubisoft is currently planning a sequel to BG&E and I guess this bizarre promo helps keep the franchise in the public eye until they release some details on the game. If nothing else, they've managed to make me crave string cheese.