It's not often that you hear about a company purposefully halting sales of their own product. Most companies don't give a mucus infested camel's toe about their player-base (i.e., see the Diablo III launch and the chaos that ensued, including the always-on DRM which prevented people from even playing the game in single-player mode) but ArenaNet does care about its player-base and that's why they halted sales to prevent server over-crowding. Well, after turning the sales machine back on, Guild Wars 2 has easily surpassed the 2 million mark for copies sold.
According to DSO Gaming, NCSoft and ArenaNet have confirmed that sales are back on and retailers are now able to receive additional SKUs for the popular MMO.
Mike O’Brien, president and co-founder of ArenaNet commented about the sales jump, saying...
“Reactions from around the world justified the time and care we put into developing Guild Wars 2 and making it into the game it is today. And this is only the beginning. We’re continually fine-tuning the game to deliver the polished experience that our players expect, and we’re already working on new adventures and experiences to introduce into this truly dynamic online world.”
Originally, after the game hit the million mark shortly after launching, it was noted that ArenaNet and NCSoft halted sales to prevent server over-crowding or poor latency rates, as reported by Rock, Paper, Shotgun.
ArenaNet has also been doing quite a bit to keep the player experience fresh and fun, putting consumer quality over all else. It's a striking thing to note given that Guild Wars 2 easily could have moved almost as many SKUs/digital copies as Diablo III, which managed 6 million units in its first week. However, it looks like quality comes first before quantity and I can only imagine that this will play a huge role in maintaining an active and committed player-base.
Guild Wars 2 has been receiving massive amounts of praise so far from the community and the gaming media alike, even getting the likes of the Angry Joe Show to shower the game with praise. What's more is that there are no subscription fees, so you can buy it once and dabble in and out of the game as you please with no financial commitments. It'll be interesting to see how ArenaNet and NCSoft leverage the massive popularity of the game to a financial advantage or if they'll just keep trucking ahead, putting consumers first before all else.
You can learn more about Guild Wars 2 by paying a visit to the game's Official Website.