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After a little hubbub with NASA's Mars rover called “Curiosity”, Peter Molyneux and the crew at 22 Cans decided they needed to distance themselves a bit from the Mars rover. So their cube-based project which was originally called Curiosity, is now called Curiosity: What's Inside The Cube.
Blues reports that Molyneux's public vote on the name change using Twitter rendered the final results of Curiosity: What's Inside The Cube. Molyneux jokingly insisted via Twitter that he would have gone with Cube of Duty. This was followed by further suggestions such as Cube of Duty: Modern Curiosity, which, to be honest, actually sounds kind of funny and interesting.
Curiosity: What's Inside The Cube is actually less of a game and more of a social experiment. The project itself revolves around chipping away at a giant black cube located in a single empty room. The reason it's a social experiment is because everyone who plays the game will be chipping away at the same giant black cube. There are no other quest goals or isolated playing experiences...everyone will be chipping away at the same cube. Now here's where the social experiment comes into play: Only one person will know what's in the cube after chipping away at the final block. It will be up to that person to spread the word on what was in the cube.
As mentioned in previous posts regarding this game, I can see a lot of trolling and Rick-rolling taking place when it comes to trying to legitimately find out what's in the cube.
Curiosity: What's Inside The Cube is scheduled to release this September for iOS devices. For more information feel free to visit the Official 22 Cans Website.