You might have heard that there's a little movie called Rogue One: A Star Wars Story due out before the end of the year. It's no big deal really, except that it will see the return of cinema's greatest villain to the big screen, while we'll also get to feast over a brand new Star Wars tale, too. Because of this, there's obviously quite a lot of hype and anticipation surrounding Rogue One. That is why it's hardly surprising that the latest trailer for the blockbuster, which was released during the Rio Olympics on Thursday night, has been a huge hit.
In fact, that doesn't really do the immense popularity regarding Rogue One's latest trailer justice. RelishMix has reported, via Deadline, that in less than four days, Rogue One's trailer has been watched around 34.2 million times. Just over 14 million of these views came from Star Wars' YouTube channel, while another 16 million of these views came courtesy of Facebook.
Of course, it can be rather hard to know exactly how popular a trailer is purely by numbers, especially if you're not aware of how many views trailers usually get. To make it a tad clearer, an average trailer is usually watched at a ratio of 10:1 against normal posts. Rogue One went viral at a rate of 25:1. So, yeah, people are rather excited by it.
That means that Rogue One was getting around 1 million views every hour on social media over the course of its first 24 hours, while it was watched between 3 and film times more than the Super Bowl spots from February 7. Which is no mean feat considering that the likes of Captain America: Civil War, Jason Bourne, X-Men: Apocalypse, Deadpool, and Jungle Book premiered clips during the sporting extravaganza.
In fact, the only recent trailer that managed to throw up the same numbers as Rogue One was its Star Wars brethren The Force Awakens. Which will undoubtedly get Disney and Lucasfilm rather excited considering that The Force Awakens ultimately went on to gross $936.7 million domestically as well as $2.068 billion worldwide.
Those of you that might have missed Rogue One's newest footage and are wondering what all the fuss is about can get right up to date with the cool kids by watching it in all of its thunderous glory by clicking below. It's enough to make you thank the heavens that God invented reshoots.
We only have a few more weeks and months to wait until Rogue One is finally upon us, as it'll be released into cinemas on December 16, which just so happens to be the exact same slot that The Force Awakens entered into multiplexes last Christmas.