The NPD has released its sales figures for the month of July, highlighting the fact that it hasn't been a very interesting summer for gamers on either home or portable consoles. Thankfully, the sleeping beast known as the "holiday launch window" has nearly awakened.
The NPD tracks physical and digital sales of games, as well as hardware, on a monthly basis. It's a long-running tradition that the months of June, July and August are lacking in new game launches, becoming known as the "summer drought." That rings especially true this year, as the results for game sales in July demonstrate just how lackluster these past couple of months have been. Here's a rundown of the top 10 games for the month.
July game sales:
3. Lego Star Wars: The Force Awakens
4. Monster Hunter Generations
5. Call of Duty: Black Ops III
7. NBA 2K16
10. Tom Clancy's Rainbow Six Siege
It's important to note that the NPD figures are a bit skewed. For instance, neither Overwatch, Monster Hunter, Minecraft or DOOM include digital sales of those titles, so those four games may actually belong a bit higher up the list.
Outside of those titles, we're looking at a list that primarily consists of older titles, including the latest entry in the Grand Theft Auto series, an old Call of Duty and a version of Destiny that launched about a year ago. Then again, those games have their digital sales included and, wouldn't you know it, all of them were on sale at some point (or several points) throughout the month. Add to that the fact that some Destiny players are likely looking to catch up before the final piece of DLC drops at the end of September, and you start to understand why some oddball titles are still at the top of the sales charts.
But despite all of that, we're still looking at a pretty lackluster list if you were hoping to see newer titles perform well. As noted above, that's largely due to the fact that there haven't been a heck of a lot of new titles these past couple of months.
The biggest commercial success in recent memory, for instance, is the recently released No Man's Sky. We imagine that will take the top spot once the NPD announces August sales titles, but that won't likely be for another couple of months. By then, we'll all be too busy swimming in an ocean of new games thanks to the typically crowded fall launch window.
I say this every year, but you really think some of those folks would aim for a July launch at this point. You'd have no competition, as is proven by the NPD on an annual basis.