After seven years of raising money for charity, Humble Bundle has officially been acquired by IGN. This actually sounds like a great deal for Humble Bundle, as IGN does not plan to meddle in the day to day operations in the company. Instead, it looks like they're gunning to simply provide more support in order to raise even more money for charity.
This news comes to us from Gamasutra, who explained no details concerning the acquisition have been disclosed at this point. But while we may not know how much money IGN forked over to bring Humble Bundle into its stable, we at least know that, as of right now, it doesn't look like the company will be undergoing any major changes.
Humble Bundle first popped up in 2010, giving gamers a chance to pay the price they wanted for a collection of indie games. As has been their practice from the very beginning, a portion of these proceeds go on to support various charities. To date, Humble Bundle has raised more than $100 million for those causes, and it's only showing signs of speeding up.
Over the past seven years, the Humble Bundle brand has grown to include more than a pay-what-you-want model for game purchases. They now publish their own games and offer a subscription-based gaming club, as well as offer an online games market and more. In other words, they're not quite the "humble" operation they started out as. And, again, that's fantastic news for the company itself and the dozens of charities that benefit from their sales model on a constant basis.
As for future operations under the ownership of IGN, it doesn't sound like things will be changing. We don't anticipate they'll move into the big, AAA market anytime soon or do away with their focus on philanthropy. Instead, it sounds like IGN simply wants to provide more support and backing, allowing Humble to grow and expand at an even faster rate.
In speaking with Gamasutra, IGN executive VP Mitch Galbraith used the adage, "if it's not broken, don't fix it." He goes on to explain that IGN started looking to make this sort of a deal back in 2016 and, now that they've brought Humble into the fold, "feed them with the resources they need to keep doing what they're doing."
Over the years, Humble Bundles have run the spectrum, including games like World of Goo, Braid, Trine, Frozen Synapse, Super Meat Boy, Psychonauts and many, many more. Even bigger publishers have gotten in on the action, offering collections of their games with the same benefits of pay-what-you-want and support for charity.
We'll have to wait and see how things pan out but, on the surface, it seems like Humble Bundle's future just got even brighter.