The biggest gaming event of the year is already fast approaching, and plenty of developers and publishers are prepping for the huge E3 extravaganza set to take place this June in Los Angeles, California. There are a few new changes to this year's event, but one thing is staying the same from last year: you'll be able to purchase tickets to attend the event live and in person even if you don't work in the gaming industry.
Polygon is reporting that, next week, tickets for E3 2018 will go on sale, starting February 12th, 2018. Ticket prices will not be cheap. You'll have to fork out $249 for a three-day pass, but, thankfully, the first 1,000 people who order from the official E3 registration website will be able to get their hands on the three-day pass for just $149 each. I imagine those 1,000 will go plenty fast, so it's best to work quickly to get your hands on them once the registration site opens up.
As noted by Polygon, last year's event for the public was limited to just 15,000 tickets. So not everyone could get into the event and play-test all the latest and greatest games. As mentioned on the registration website, the ticket availability will still be limited for the general public and they will be handed out on a first come, first serve basis.
If you're a member of the gaming industry, such as a big time YouTuber, a developer, or you work at one of the trade press organizations, you'll be able to register for a complimentary pass that will gain you access to more of the show floor and more of the behind-the-scenes goodies that make up for the specialty aspects of E3.
As pointed out in the article, however, if you're there for industry related business you'll have access to E3 ahead of the casual attendees. On June 10th industry professionals will be able to access the floor for two days ahead of the general public, and E3 2018 will open up on June 12th for everyone for three whole days.
During the June 10th meetings is when exclusive interviews and access to games will take place, which usually will result in interviews being posted a few months later by most trade publications.
Last year, the Entertainment Software Association made the change to switch up the access to E3 by giving gamers an opportunity to visit the highly regarded event in person.
The change took place last year as the ESA was trying something new in order to get gamers to connect directly with publishers and developers in the highly charged environment. What's interesting is that a public version of E3 is almost like a perfect pool of market group focus testing, given that most hardcore gamers are going to be right there in attendance and publishers can find out directly what they want out of games.
You can look for E3 to get underway starting in the middle of June. Microsoft has already confirmed that it's making some "positive" changes to its E3 press conference, so we'll see what the company has in store for the Xbox brand this year. Sony and Nintendo have been mum so far, but most of the hype and momentum has been in Nintendo's favor, so we'll see what the company cooks up at E3.