It looks like Google is looking to step into the gaming arena with its very own streaming service. It's called Yeti, and it looks to go toe-to-toe with similar services offered by Sony and Microsoft.
Based on a report from The Information, Google was actually primed to launch its Yeti service at the end of 2017 but, due to unknown circumstances, the multimedia giant decided to push the project back.
Word from sources familiar with the project is that Yeti is planned to work both as a streaming service provided through Chromecast, as well as a potential piece of hardware developed by Google. This isn't exactly new territory for gaming, but it's certainly a big move for Google to break into it. More importantly, they have the resources to possibly pull it off even better than the competition.
For those unfamiliar with game streaming, it allows a player to buy a game through the service and then, as the name implies, stream it to their gaming device. On consoles such as the PlayStation 4, services like PlayStation Now are seen as a way to give players access to an ever-growing library of titles without having to purchase physical games or download the increasingly huge files. On PC, game streaming allows you to play games that your rig might not otherwise be able to run. As an example, so long as you have a solid internet connection, your several-years-old computer would be able to run cutting-edge games even though you don't have the latest graphics card and whatnot.
So, streaming games through Chromecast seems like an obvious move for Google to make, but a separate Yeti box would likely be more attractive to typical console gamers. The hardware running in such a box would probably cost much less than an Xbox One or PS4, yet you'd still be able to play games like Call of Duty or Madden NFL without needing a physical copy or 50 GB of space to download the game. Again, you wouldn't even need the hardware to actually run the game, as the box would basically be a glorified streaming receptor with a controller.
The question we're left with is whether or not there's a market for this type of service. Are there enough people out there who just want to stream their games without worrying about owning a decent PC or established consoles and their exclusive titles? We'll definitely be interested in finding that out whenever the Yeti service finally arrives.