EA can take this as a huge blow to their potential PC sales for Battlefield 3 and Activision can chalk this news up as a winning victory. While a lot of PC gamers voiced frustrations over compatibility issues with Call of Duty: Black Ops, it looks like Activision wants to change the image set by Black Ops by capitalizing on where EA could have taken their biggest marketing misstep yet, and that’s with Steam. This rings especially true given that Battlefield 3 won’t be appearing on the biggest digital distribution service out there but Modern Warfare 3 will.
Valve recently sent out word that Call of Duty: Modern Warfare 3 will be featured on Steam and will have the full Steamworks features and multiplayer support as well, opening the game up to the more than 30 million PC and Mac users around the world.
The game will also support dedicated servers on day 1 and will also be useable through Steam for offline play (no DRM here).
Anyone with common sense knows that Activision will definitely capitalize on this move when it comes to the “War of Sales” between Modern Warfare 3 and Battlefield 3. For those of you who don’t know, the latest Battlefield game won’t be on Steam because EA broke the terms of service for Valve’s digital platform. The exact details aren’t clear but it has to do with the way EA was planning to offer specific services within Battlefield 3 to consumers.
Nevertheless, for Activision this will probably look like a good victory for the PC market given that all those PC gamers who are willing to overlook the technical porting flubs of Call of Duty: Black Ops will be able to hop right into the online action with Modern Warfare 3 (assuming all the kinks are worked out for the PC version).
You can learn more about Call of Duty: Modern Warfare 3 on Steam by visiting the Official Steam Powered Website.