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Blizzard has expanded the premium items catalog for World of Warcraft. You can now purchase two new in-game pets for $10 apiece.
The first, Lil' Ragnaros, is a miniaturized version of the Firelord. He periodically squeaks "By fire be purged!" It should be a nice bit of nostalgia for you Molten Core veterans.
The second pet is a Moonkin Hatchling. Horde characters will get a brown version while Alliance will get purple. For every Hatchling sold between now and December 31st, Blizzard will donate $5 to the Make-A-Wish Foundation.
Both pets can be bought through the Blizzard Store.