YouTube Gaming is stepping up how they offer their services to visitors. The gaming section of the popular video service will now feature hubs so gamers can easily find exactly what they're looking for. They'll be introducing these hubs for E3, which takes place in June.
According to Engadget, YouTube will have a special new hub for big events taking place within the gaming industry, with easy-to-find content hosted by YouTube Gaming located within each of these hubs. Exclusive to the YouTube Gaming section, there will be hubs for eSports competitions, live coverage for these events, as well as content associated with trade shows such as E3 or GamesCom.
The whole point is to make it where gamers can find what they're looking for in a much easier fashion. YouTube introduced their gaming channel last year in response to the fact that a large portion of YouTube's views are generated from video game related content.
YouTube Gaming was basically started up in response to Twitch.tv, which has skyrocketed in popularity, and is now under Amazon's control. The service has churned out various superstars in the live-streaming category, and a lot of live-streamers use Twitch in conjunction with YouTube – first live-streaming their gameplay sessions on Twitch and then hosting the videos on YouTube. Both companies have tried to leverage usability to thwart the other, such as Twitch allowing users to store recorded sessions on their service, and YouTube enabling gamers to live-stream their gaming without having to travel to Twitch.
However, the money from the subscriptions are pretty good from Twitch while the reliability of YouTube's hosting services make it ideal for storing videos for archival purposes.
YouTube appears to want to step up their game in competing with Twitch – which is the official video service for hosting E3 content this year – by opening up YouTube Gaming with more accessibility hubs for users.
YouTube's E3 coverage will start with live-streams from the EA Play conference and Bethesda's press conference, both of which take place on Sunday, June 12th. The Engadget article also notes that YouTube Gaming will offer a 12-hour live-stream from E3 on June 13th. Last year the YouTube events taking place during E3 were hosted by none other than Geoff Keighley, who had a nifty little YouTube studio setup where they conducted interviews with various industry professionals and media personalities from within gaming.
Thanks to the production values and Keighley's slick presenting, it was easy to get pulled into YouTube Gaming's E3 content. If they can manage to keep it fast, light and informative the way they did last year, then we could be in for a real treat.
YouTube Gaming still has a long ways to go if they hope to catch up to Twitch.tv, but expanding the ways in which users can navigate the content and easily find what they need through the topical hubs is an excellent way to win over some extra favor from the gaming community. That still doesn't absolve the ridiculous copyright barricades that keeps a lot of content off of YouTube, but it's still a step forward in the right direction.
You can check out the E3 hubs and start looking for the content to go live on YouTube Gaming on June 12.