Swifties Think Taylor Swift Has A Big Announcement Planned For Her Final Eras Tour Shows, And These Theories Have Me Convinced

Taylor Swift in Tiffany blue in the Karma music video.
(Image credit: Republic Records)

My fellow Swifties, we are constantly clowning about Taylor Swift’s upcoming projects. However, after the singer changed her profile photos and banner images across social media yesterday from Speak Now (Taylor’s Version) back to Midnights, the fans are theorizing like there’s no tomorrow, especially when it comes to the release of 1989 (Taylor’s Version). And I think they’re onto something. 

We all know Taylor Swift loves a numerology moment and some good Easter eggs (I mean we all saw those clues in the “Karma” music video). Well, yesterday, July 27, she changed her profile photos back to the Midnights era and unpinned Speak Now (Taylor’s Version) from her Instagram grid, seemingly putting an end to the re-release's era. Fans then took it upon themselves to count the length of the surprisingly short Speak Now era, and they noted some important upcoming dates on the Eras Tour that all suspiciously add up. @Stevensully99 did this math on Twitter, and I totally get what he’s trying to say: 

I’m sure you also clocked that they noted how Selena Gomez gifted Rare Beauty Eras Tour tickets for the show in Los Angeles on August 3, and in Midnights Mayhem With Me (the TikTok show Swift made to announce the tracks on Midnights) the third and eighth tracks, “Anti-Hero” and “Vigilante Shit” respectively, she’s holding the phone upside down. Both clues seem to hint at something going down on August 3, which is Swift's first show in LA. @ThrowbackTaylor corroborated those points by tweeting images of the invites and screenshots from Swift’s TikToks:

So, it seems like August 3 is a day we need to be on high alert. Whether it’s Midnights or 1989 (Taylor’s Version) is yet to be determined. However, based on all the clues the “Blank Space” singer has dropped about her fifth album’s re-release through the “I Can See You” music video and the big 1989 energy of her Fourth of July post, which also features Gomez, among other things, it seems like a re-release is inevitable.

Another fan, @dELLIEcateTV, put all these theories into a very enthusiastic tweet, noting that the mystery of Midnights Mayhem With Me might have just been solved, check it out:

The theories are also running wild on TikTok as 13tywilson put together a lot of clues that lead to a slightly different date for 1989’s possible announcement. He noted that October 13 falls on a Friday, and is Swift’s lucky number, it's also within the week of October 10 (10/10). He ended by saying that nine weeks before October 10 is August 8 and 9, which are the last days of the Eras Tour in the United States (and make 89, like 1989). Coincidentally, Speak Now’s announcement, May 5, and its release, July 7, was nine weeks apart. So, I guess what we’re saying here is the math is mathing, and it feels like there will be some kind of big announcement during the “Wildest Dreams” singer's shows in Los Angeles.

Overall, between Swift blasting through 1989 in her surprise song set and the numerous Easter Eggs that have been left in video after video, these latest developments with her social media don’t seem like a coincidence. My friends, I think   Taylor Swift is preparing to say "Welcome To" the 1989 era.

Riley Utley
Weekend Editor

Riley Utley is the Weekend Editor at CinemaBlend. She has written for national publications as well as daily and alt-weekly newspapers in Spokane, Washington, Syracuse, New York and Charleston, South Carolina. She graduated with her master’s degree in arts journalism and communications from the Newhouse School at Syracuse University. Since joining the CB team she has covered numerous TV shows and movies -- including her personal favorite shows Ted Lasso and The Marvelous Mrs. Maisel. She also has followed and consistently written about everything from Taylor Swift to Fire Country, and she's enjoyed every second of it.