PETA, the organization that fights for animal rights, entered the game market recently by releasing their highly “never anticipated” parody of Majesco's popular Cooking Mama series entitled Cooking Mama: Mama Kills Animals, the Unauthorized PETA Edition . The game features a blood crazed Mama that follows her from the plucking of the bloody feathers to the ripping out of the internal organs, all in an attempt to make you “Pledge to go Veg” this Thanksgiving season. Of course, if you’re like me, it will only get you salivating for some of mom’s famous stuffing.
Surprisingly, the game is actually quite fun, and if you play all the way through to the end, Mama even has a change of heart and lets you help her make a Tofu Turkey. Not nearly as entertaining, but what do you expect - apparently tofu is as bland to play with as it is to eat. I highly doubt that this foray into a new messaging media will translate into anything other than a buzzed-about headline, considering most of the posts about the game basically burn it at the stake for being over-the top, ridiculous, and did I mention over-the-top?
It’s a great change of pace for typical messages about activism, but really, having a link to a petition demanding Majesco create a vegan game is pretty much the pinnacle of idiocy. What's the point of this whole campaign? "Stop killing virtual animals, they have feelings too"? Pass the gravy.
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