In order to catch the best games streams these days, folks typically turn to services like Twitch or YouTube. If Facebook's latest pilot program takes off, they hope to be added to that list as well. The plan? They're introducing some new monetization options to encourage content creators to come on board.
According to a recent report from Polygon, Facebook is gearing up to launch a new monetization program for game streamers. Things will be slow going in the beginning stages, but over time the goal it to evolve the service into a curated source of games entertainment that generates enough revenue to keep creators invested in the platform.
The initial press release states that expansion may occur following an initial testing phase. It sounds like there's no clear plan moving forward, which isn't actually a bad thing. The report explains that, rather than moving quickly in a direction everyone hopes will work, this new monetization program will instead shift depending on what feedback, participant input and data suggests.
In the early stages, the program will work more like a tip jar for participating streamers. If folks are enjoying themselves, the hope is that they'll tip streamers a buck or two while watching the feeds. If that goes well, the plan is to introduce additional opportunities for streamers to make a living off of their work, such as monthly subscribers and the like. It sounds like Facebook's plan is to create more options so that streamers will be able to monetize their work in a way that best suits their needs, thus making the platform more attractive.
What really makes this program sound unique when compared to Twitch and YouTube is that Facebook seems to be planning on curating their list of partners. The original article states that the Facebook team has learned its lesson from other platforms, which we figure means they don't want to have human fidget spinners spreading hate speech or, I don't know, broadcasting a suicide victim as if it's this week's "radtacular moment, bro."
Instead, streamers will be able to apply for participation. If things work out, we figure Facebook will have a strict code of conduct that they somehow plan to police along the way. That doesn't sound like the easiest road forward, but it would certainly set the platform apart if folks know they can tune in to watch someone play Monster Hunter: World without having to worry about racist ramblings serving as a soundtrack.