Big Brother 28 Is Using YouTube In An Awesome Way I Didn't See Coming

Julie Chen Moonves on the poster for Big Brother Season 28
(Image credit: CBS)

Big Brother Season 28 is keeping the surprises coming ahead of its arrival on the 2026 TV schedule. We have new news that the cast reveal is imminent, and what's more, the CBS reality series is offering another way to watch live feeds without the use of a Paramount+ subscription. So what's going on, and how is YouTube involved?

A new release from Big Brother has confirmed the cast reveal will be coming on Tuesday, July 7th at 5 p.m. ET. In an unprecedented Big Brother: Broveal, however, the new cast will be revealed via a video hosted by Julie Chen Moonves, as she also gives a tour of the Season 28 house. Additionally, the live feeds will be available on YouTube, though it'll be a bit different for those used to using Paramount+ or the ad-supported option on Pluto TV.

YouTube Will Feature Big Brother's Live Feeds (But There's A Catch)

For the first time, YouTube will be a new home for Big Brother Season 28's live feeds. There is a catch, however, in that these feeds will only be available for a limited time. Users will be able to immediately access them after episodes of the show as well as the new and improved Big Brother: Unlocked. They'll only be available for a limited time, however, so anyone who gets hooked will eventually need to get Paramount+ or Pluto TV.

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The interesting part of this is that it says the feeds will go live after every episode of Big Brother. As someone who lives in the Eastern Time Zone, I'm used to the live feeds being down on Thursdays until the live-eviction episode airs on the West Coast. Could this mean YouTube will have immediate access to the feeds on Thursdays? If so, I would love that, but we'll have to see if that's the case.

I'm Hype For A Cast Reveal Video, And Hope It Continues In Future Seasons

I do have to say that while I'm used to the usual method of the cast list being released in a post, I'm totally on board with the idea of seeing it in a more produced fashion. It helps build hype before the premiere, which will just be a little over forty-eight hours later on CBS.

Right now, my only disappointment is that we didn't get to see a live move-in, and that we'll see an edited rundown of the opening hours of Houseguests joining Big Brother Season 28. The good news is we already have confirmation we'll be seeing the live feeds after the first episode of BB: Unlocked on Friday, which is better than waiting all the way until Sunday when the veto competition is finished. I know many fans don't care, but as someone who loves the live feeds, this is important!

Almost all surprises for this season are revealed, but I hope the final video will give us what remains. In addition to the cast, we still have yet to see the Have-Not room, as well as the HOH bedroom. I always love to see how the Have-Not room stacks up against the past bad ones, and given we've waited so long, I have to think this one could be a doozy.

Paramount+: from $8.99 a month/$89.99 a year

Paramount+: from $8.99 a month/$89.99 a year
Get ready for Big Brother right now with Paramount+. Between the Essential plan running $8.99 a month and the ad-free Premium option at $13.99 a month, there's plenty to choose from with Paramount+. But if you want to watch your favorite shows and movies, and save some money doing so, sign up for an annual plan.

As mentioned, tune in for the Big Brother Season 28 cast on Tuesday, July 7th at 5:00 p.m. ET. Then we have the 90-minute premiere on CBS on July 9th, and the game will be officially underway!

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Mick Joest
Content Producer

Mick Joest is a Content Producer for CinemaBlend with his hand in an eclectic mix of television goodness. Star Trek is his main jam, but he also regularly reports on happenings in the world of Star Trek, WWE, Doctor Who, 90 Day Fiancé, Quantum Leap, and Big Brother. He graduated from the University of Southern Indiana with a degree in Journalism and a minor in Radio and Television. He's great at hosting panels and appearing on podcasts if given the chance as well.

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