There are few toys or brands more iconic than LEGO. Founded in 1932, the word itself is an abbreviation of two Danish words meaning "play well." They have their own Legoland theme park, a hit reality show, an expanding LEGO cinematic universe, and have created sets of some of the most famous properties in pop culture.
But another retail giant also known for making big moves, Amazon, is into its second day of the 48 hour Prime Big Deal Days! And LEGO should be on your radar! During the last Prime Day in July, LEGO had great deals on movie properties such as Marvel, Star Wars, and Jurassic Park, and we're already seeing much the same this year. As well as discounts on Mario and Star Wars Lego, there's also a bunch of savings to be had across other toys including Disney and Barbie.
While we're gathering together some of the best deals and discounts for entertainment fans, we're also searching for fan-favorite properties depicted through building block sets and we have gathered a list of our favorites below for you to enjoy. Get to buildin'.
LEGO and Toy Prime Day Deal Quick Links
- Disney: Save up to 65% off Dolls, Dress-Up, & Playsets
- Barbie: 54% Discounts on Dolls, Houses & Sets
- Jurassic World: Up to 43% Savings on Dinosaur Robots
- LEGO Marvel: I am Groot at 20% off
- LEGO Star Wars: Luke Skywalker Red 5 Helmet now 23% off
- LEGO Friends: Central Perk Now $89.99
The Best Prime Day LEGO Deals Live Now
LEGO Star Wars Deals
LEGO Marvel Deals
LEGO Harry Potter Deals
