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Blizzard has released a new trailer for World of Warcraft: Warlords of Draenor entitled "Wish You Were Here." The trailer highlights the level 90 character boost included with the expansion pack.
If you purchase Warlords of Draenor, you'll be able to raise one character up to level 90 instantly. This character will then get a set of level-appropriate gear. If it's your first character, the game will provide a few abilities to you at first and then unlock the others as you gain familiarity with the class. The exact process by which abilities unlock isn't clear but the point is, they'll start off newbies slow rather than just throwing dozens of abilities in their lap and pushing them into the game.
The point of this feature is that it allows players to dive right into the new content for Warlords of Draenor. The expansion pack provides a new planet full of quests and dungeons for level 90-100 characters. The boost therefore makes the expansion more appealing to a former player who's been gone for years or a complete newbie. They can potentially bypass dozens of hours of leveling.
The trailer illustrates the character boost in a charming way. A gnome checks his mailbox and finds an invitation to level 90 raid. However, he's only level 61. He buys a character boost, which transforms him into a level 90 juggernaut with great gear and a moustache. He's now ready to raid - or at least ready to join the raid and be told to "L2P" by the other players.
Blizzard will also allow players to buy level 90 character boosts separately for $60 in case they want to upgrade multiple characters. They decided to sell the boosts directly so that players don't have to use awkward methods like buying copies of Warlords of Draenor for multiple accounts and then transferring the new level 90 characters to one account.
Warlords of Draenor is the fifth expansion pack for WoW. In addition to providing new lands for players to explore, it will allow them to create and upgrade their own keep - the first "housing" feature ever introduced to the game. The expansion's player-versus-player features include spectator and tournament modes.
Draenor will be available for pre-purchase soon through Blizzard's Battle.net Shop. The level 90 boost will be available immediately after you pre-purchase. If you spring for the Digital Deluxe Edition, you'll unlock a new mount and pet right away as well. Blizzard hasn't said when pre-purchases will begin but this trailer suggests that day's not far off.
Update: The character boosts and Draenor pre-purchase are now available.