Florence Pugh Broke The Internet With Her Sheer Pink Valentino Gown. Now, She's The Face Of The Designer Brand

Over the last year, Florence Pugh’s style has become almost synonymous with Valentino. When the actress takes the red carpet or attends an event she frequently wears ensembles created by the designer brand. Now, after her sheer pink gown went viral last summer, and she proved time and time again why she was born to wear the brand, she’s become the face of it.

Florence Pugh on a Valentino Red Carpet 2022, sheer free the nipple dress.

(Image credit: Vittorio Zunino Celotto/Getty Images)

Florence Pugh Is The New Face Of Valentino

Both the actress and the brand took to Instagram to announce the thrilling fashion news. Pugh posted a heartfelt caption along with the first images from her campaign, telling her fans that she is “pretty shocked and ecstatic” to be sharing the news. Check it out: 

You can feel the ecstatic energy radiating off her in these photos as she shows off Valentino's pink and silver purses. However, considering her recent history with the designer brand, I can’t say I’m all that shocked she’s become the face of it. 

Valentino also posted photos of the actress, celebrating the exciting news. They took to Instagram to post Pugh’s first ad for the company, uploading this fun video for the Rockstud purse: 

When the brand announced Pugh’s new campaign they also explained why she was picked for the job, writing:

@FlorencePugh is the new face of Valentino. Known for her authenticity, vulnerability and fearless self-expression both on-camera and off, the English actor has been chosen by Creative Director @pppiccioli to be the latest #ValentinoDiVas For the Maison’s new campaign.

As for Pugh, she wrote that working on this campaign, and collaborating with her “family at Valentino” “feeds the soul.” 

Overall, thinking about Pugh’s history with the brand as well as the fact that she has two massive movies on the 2023 film schedule, she’s the perfect fit for the face of Valentino. 

Florence Pugh's History With Valentino Explains Why She Was Chosen For The Gig

For me, and likely many others, the Midsommar star’s collaboration with Valentino became a major moment when she wore that bright pink sheer gown. While many were seemingly mad about Pugh freeing the nipple, it was a major fashion moment and the actress gracefully defended her gown. She also told NYT that this dress was what really kickstarted her relationship with Valentino and Pierpaolo Piccioli, the creative director for the brand. 

Along with this staple bright pink moment, Pugh has rocked Valentino on many other occasions from premieres to fashion shows to award shows. All of her fashion moments recently have been classy and exquisite but are also daring and edgy, which seems to be the perfect vibe for both her and the designer.

She had one of the boldest looks at the 2023 Academy Awards as she was decked out in head-to-toe Valentino, check it out:

Florence Pugh wearing a grey dress and black shorts at the 2023 Oscars

(Image credit: Photo by Arturo Holmes/Getty Images)

Florence Pugh also kept the sheer trend thriving by rocking a see-through skirt and sweater top with a sparkly Valentino purse to a fashion show for the luxury brand. 

Florence Pugh in a see through skirt at a Valentino show

(Image credit: Photo by Jacopo Raule/Getty Images)

Other prominent examples of Pugh wearing Valentino include her purple two-piece set and her sparkly gown from the Don’t Worry Darling premiere in Venice. And these last few months of outfits are just the tip of the iceberg when it comes to her collaboration with the luxury brand.

We’ve already gotten so many stunning ensembles from Florence Pugh and Valentino, and now that they officially work together there will without a doubt be more. The actress has two major movies coming out this year with Christopher Nolan’s film Oppenheimer slated for this summer and Denis Villeneuve's Dune: Part Two scheduled for the fall. No matter what, this actress always shows up in style, and with these two massive releases and this new partnership, I think it’s safe to say we’ll be seeing a lot more special, edgy and iconic looks from Valentino and Florence Pugh. 

Riley Utley
Weekend Editor

Riley Utley is the Weekend Editor at CinemaBlend. She has written for national publications as well as daily and alt-weekly newspapers in Spokane, Washington, Syracuse, New York and Charleston, South Carolina. She graduated with her master’s degree in arts journalism and communications from the Newhouse School at Syracuse University. Since joining the CB team she has covered numerous TV shows and movies -- including her personal favorite shows Ted Lasso and The Marvelous Mrs. Maisel. She also has followed and consistently written about everything from Taylor Swift to Fire Country, and she's enjoyed every second of it.