“And love, oh, love. I’ll be a fool for you, I’m sure. You know I don’t mind. Oh, you know I don’t mind. Cause you, you mean the world to me. Oh, I know. I know I’ve found in you my endless love.” It’s hard to believe that simplistic lyrics like that - from what has turned out to be a pretty timeless love song – weren’t as insipid as the film that inspired it. I’m speaking of course about Franco Zeffirelli’s 1981 film Endless Love, adapted from the more highly regarded 1979 novel by Scott Spencer.

And with the remake coming from Shana Feste (Country Strong), one has to wonder just how dripping-with-romance this film is going to be.I’m pretty sure its new release date is good indication. Deadline reports Universal has set February 14, 2014 for the film’s theatrical release (which is Valentine’s Day for the loveless, soulless skeletons reading). Just how dedicated are they to the that special holiday weekend? It's the same date that is already occupied by two young adult novel adaptations - Wes Ball’s The Maze Runner and Mark Waters’ Vampire Academy: Blood Sisters. All will definitely split the female crowd that the movies are likely shooting to bring in. Sure, some guys will be interested, and others will use the movie date to their advantage, but these all appeal to the same demographic.

Alex Pettyfer and Gabriella Wilde will play the roles made notorious by Martin Hewitt and Brooke Shields in the remake, and they are joined by co-stars Robert Patrick, Bruce Greenwood, Rhys Wakefield, Dayo Okeniyi, Emma Rigy and Joely Richardson. Get ready for a heart-filled advertising campaign complete with Hallmark tie-ins.

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