New Line has released a new book cover… er I mean movie poster for The Golden Compass. If this were the cover on a book, it would be super cool, but for a movie poster, it’s kind of odd. What is this? I mean, it does nothing to give us any idea what the movie is going to look like. It looks like an artist’s rendering of something he read, not an advertisement for a really cool movie. This is concept art, not a movie poster.

If you look at it just as concept art though, it’s kind of cool. I really like the design of the Armored Bear, I just wonder how it will look in actual execution. There’s a big difference between painting it and building it in CGI so that it looks realistic and interacts properly with live action characters.

Check out the new poster below or in high resolution by clicking here.